Here is an overview of the Google Profile updates made so that you can better understand what has changed and create a new strategy for your law firm’s Google Business Profile. For 2023, one of your top law firm marketing goals should be managing, updating, and creating a strategy for your Google Business Profile.

Managing and optimizing your Google Business Profile is a free way for law firms to increase your leads and your local search, putting you ahead of your competition and gaining new clients.

Whatever the economy, investing in high-quality, SEO optimized content is a smart strategy for law firms to reach their target audience where they “live” online and to improve their online visibility and rank.

If your law firm is interested in giving back to your community and would like to dedicate time to helping others, we have put together some great ideas on how your law firm can give back this holiday season.

Whatever form it takes, Google's "Helpful Content" update is a reminder that law firms need to focus on quality over quantity when it comes to their content marketing efforts.

An eBook is a lead generation tool to attract your ideal client to your law firm’s website and give them something in exchange for their contact information.

Your law firm’s Home page menu should include FAQs. Here are 7 benefits of an FAQ page - and 5 tips for your law firm’s Frequently Asked Questions page.

Lead magnets are free resources that entice your ideal client with useful, relevant and convenient information they can get by joining your mailing list.

Do’s and Don’ts for Law Firm Blogging

Our law firm content writing do’s and don’ts will get you started - but there are many more opportunities to optimize your online content and help more people find your website. Optimized content is a cost-effective way for law firms to increase their online visibility, grow rank on Google SERPs and get found by high-quality potential clients who are looking for legal services.

How to use Google Business Profile to increase your law firm’s local search visibility, map views and rank.

Instagram is a great resource to introduce your law firm to potential clients and gives them a clear idea of what you can offer them. According to Instagram, 80% of Instagram users follow businesses.

ALT text is important for ADA compliance and an important content writing SEO strategy to help your images rank higher.

Consistency Matters: One of the most important things is to be consistent with your marketing strategy and to really think about what is going to work best for YOUR law firm and YOUR brand image.

A client avatar or customer profile is a detailed description of the perfect customer for your firm’s services. An avatar depicts your target client and how to craft a marketing narrative that revolves around your clients’ needs. 

Your law firm can optimize your blog posts for Google Discover and improve the likelihood that your content will be organically shown to Google users - meaning, without paying for ads.

Google Reviews matter! Potential clients are 5x more likely to visit your Google Business Profile than your website.

Repurposing your content will help you get more out of your content marketing efforts and improve your ROI.

Facebook post boosts are a simple, inexpensive and cost-effective ad strategy that gets results for law firms.

What’s the point of having an email signature if it doesn’t convert?
If you want an electronic signature that is working for you - not against you - test your signature and see if it says what you want it to say, and if all the link works. If not, you should update your email signature today.

Social Media Strategy Updates for 2022

Here are 7 social media tips and strategies that your law firm can use now and integrate into your social media marketing strategy.