Your law firm’s Home page menu should include FAQs. Here are 7 benefits of an FAQ page - and 5 tips for your law firm’s Frequently Asked Questions page.

Lead magnets are free resources that entice your ideal client with useful, relevant and convenient information they can get by joining your mailing list.

Do’s and Don’ts for Law Firm Blogging

Our law firm content writing do’s and don’ts will get you started - but there are many more opportunities to optimize your online content and help more people find your website. Optimized content is a cost-effective way for law firms to increase their online visibility, grow rank on Google SERPs and get found by high-quality potential clients who are looking for legal services.

How to use Google Business Profile to increase your law firm’s local search visibility, map views and rank.

Instagram is a great resource to introduce your law firm to potential clients and gives them a clear idea of what you can offer them. According to Instagram, 80% of Instagram users follow businesses.

ALT text is important for ADA compliance and an important content writing SEO strategy to help your images rank higher.

Consistency Matters: One of the most important things is to be consistent with your marketing strategy and to really think about what is going to work best for YOUR law firm and YOUR brand image.

A client avatar or customer profile is a detailed description of the perfect customer for your firm’s services. An avatar depicts your target client and how to craft a marketing narrative that revolves around your clients’ needs. 

Your law firm can optimize your blog posts for Google Discover and improve the likelihood that your content will be organically shown to Google users - meaning, without paying for ads.

Google Reviews matter! Potential clients are 5x more likely to visit your Google Business Profile than your website.

Repurposing your content will help you get more out of your content marketing efforts and improve your ROI.

Facebook post boosts are a simple, inexpensive and cost-effective ad strategy that gets results for law firms.

What’s the point of having an email signature if it doesn’t convert?
If you want an electronic signature that is working for you - not against you - test your signature and see if it says what you want it to say, and if all the link works. If not, you should update your email signature today.

Social Media Strategy Updates for 2022

Here are 7 social media tips and strategies that your law firm can use now and integrate into your social media marketing strategy.

If you are not creating Reels along with your Instagram posts, you could be missing out on an opportunity to connect in a different way with a new audience, and with your existing audience. It’s a chance for you to showcase a different side of your law firm, your team and you.

The Vicinity update confirms Google’s commitment to helping their users find local businesses to solve their problem. Claiming, optimizing and updating your Google Business Profile is the #1 way to help your law firm improve rank in local search results.

An annual mini-social media audit is a good practice and something that should be done throughout the year. Remember, you only get 1 chance to make a 1st impression!

Your LinkedIn profile and headline typically are one of the top 3 things that show up when someone Googles your name - so make LinkedIn work for you.

Did you know that running an effective and efficient Facebook Ad Campaign doesn’t have to cost you thousands of dollars? Q&A: How to set up a Facebook Ad Campaign for Law Firms

Both Facebook and Google My Business have made changes that could impact your content marketing and your online visibility. Here’s a short overview of changes you’ll want to know about.