Instagram is a great resource to introduce your law firm to potential clients and gives them a clear idea of what you can offer them. According to Instagram, 80% of Instagram users follow businesses.

ALT text is important for ADA compliance and an important content writing SEO strategy to help your images rank higher.

Consistency Matters: One of the most important things is to be consistent with your marketing strategy and to really think about what is going to work best for YOUR law firm and YOUR brand image.

A client avatar or customer profile is a detailed description of the perfect customer for your firm’s services. An avatar depicts your target client and how to craft a marketing narrative that revolves around your clients’ needs. 

Your law firm can optimize your blog posts for Google Discover and improve the likelihood that your content will be organically shown to Google users - meaning, without paying for ads.

Google Reviews matter! Potential clients are 5x more likely to visit your Google Business Profile than your website.

Repurposing your content will help you get more out of your content marketing efforts and improve your ROI.

Facebook post boosts are a simple, inexpensive and cost-effective ad strategy that gets results for law firms.

What’s the point of having an email signature if it doesn’t convert?
If you want an electronic signature that is working for you - not against you - test your signature and see if it says what you want it to say, and if all the link works. If not, you should update your email signature today.

Social Media Strategy Updates for 2022

Here are 7 social media tips and strategies that your law firm can use now and integrate into your social media marketing strategy.

If you are not creating Reels along with your Instagram posts, you could be missing out on an opportunity to connect in a different way with a new audience, and with your existing audience. It’s a chance for you to showcase a different side of your law firm, your team and you.

The Vicinity update confirms Google’s commitment to helping their users find local businesses to solve their problem. Claiming, optimizing and updating your Google Business Profile is the #1 way to help your law firm improve rank in local search results.

An annual mini-social media audit is a good practice and something that should be done throughout the year. Remember, you only get 1 chance to make a 1st impression!

Your LinkedIn profile and headline typically are one of the top 3 things that show up when someone Googles your name - so make LinkedIn work for you.

Did you know that running an effective and efficient Facebook Ad Campaign doesn’t have to cost you thousands of dollars? Q&A: How to set up a Facebook Ad Campaign for Law Firms

Both Facebook and Google My Business have made changes that could impact your content marketing and your online visibility. Here’s a short overview of changes you’ll want to know about.

A YouTube end card is a call to action (CTA) that you can add to anywhere on your video, but most often at the end. End cards give your viewers a CTA so they know what to do next at the end of your video.

Conversion rate optimization helps you meet your business goals - and your revenue. The main goal of your website is to attract new, targeted visitors and convert them to clients for your law firm.

Does your law firm need to be on Instagram? Don't know what - or how - to post? What's the point of creating an Instagram if no one can find it - or follows it?

The beauty of well-written, relevant content is that the benefits can last for months - even years. High-quality, optimized website pages and blogs that provide good information and answer people’s questions can rank long after they are written.