What Content Should a Law Firm Post on LinkedIn: 9 Ideas Now
Every law firm can use LinkedIn to build trust, attract clients, and support referral relationships, even if you do not have a full marketing team. Begin by thinking like a helpful professional, not a salesperson. Then turn that helpfulness into a simple, repeatable content plan.
When you ask what content a law firm should post on LinkedIn, you are really asking how to use your expertise and stories to connect with people who need legal help. Below are practical post types, templates you can adapt, and a progressive month-by-month plan so you post with purpose.
Why LinkedIn Matters for Small Law Firms
LinkedIn is the place where local business owners, in-house counsel, and referral partners look for professional credibility. A steady stream of clear, useful content builds familiarity and trust, which often leads to calls and referrals. Here is how to structure your content around three consistent pillars.
Content Pillars and 9 LinkedIn Post Ideas for Law Firms
1) Practice-area explainers and micro-guides
Short posts that answer common questions clients ask, using plain English.
Example: a 3-bullet post explaining steps after a car accident. Keep privacy in mind, do not share confidential case details.Repurpose a blog post into a 2-3 slide PDF or carousel.
2) Client-friendly case studies, anonymized
Share the problem, the strategy, and the outcome, with identifying details removed. People love stories of results, but ethics come first. Focus on the process and the lesson.
3) Attorney profiles and team stories
Brief videos or posts that show who you are beyond the office, your values, and what you enjoy about helping clients. This humanizes your firm and builds connections.
4) Short video explainers, 60 to 90 seconds
One legal tip, one call to action, subtitles on. Videos are highly engaging and can be recorded on a phone with decent lighting.
5) Local legal updates and practical implications
Explain new laws, court decisions, or local rule changes, and say what they mean for the typical client. Link to a longer blog post for depth.
6) FAQs and myth-busting posts
Format: Question, short answer, one actionable takeaway. Repeat over time to build a library of helpful posts.
7) Event and webinar promotions with post-event highlights
Promote free webinars, then post clips and top takeaways after the event, tagging attendees and speakers.
8) Thought leadership and commentary on business trends
Short articles that make a clear recommendation or viewpoint. Avoid legal predictions that could sound like guarantees.
9) Client testimonials, referrals, and community involvement
Share client praise or volunteer work, with permission. Visuals of community events are great for local trust.
LinkedIn Post Formats and Templates You Can Use (and Reuse)
Text post with 3 bullets, 1 question, 1 CTA. Example: "3 things to check after a lease dispute, then invite DMs for a quick consult."
Carousel: 5 slides that walk a reader through a process. Keep each slide to one idea.
Short native video: Hook in first 5 seconds, state the problem, give 1 solution, CTA to comment or message.
Long article on LinkedIn Pulse tied to a blog post on your site, then share highlights in a post.
Practical schedule and measurement
Start simple: 2 posts per week, one educational, one human/story. Increase to 3 to 4 as you gain confidence.
Track: impressions, engagement rate, profile views, and number of DMs or referral leads. Use these to refine topics.
Repurposing workflow for small teams
Pick one monthly blog post, turn it into 4 LinkedIn posts, one carousel, and one short video clip.
Use client intake questions to discover common concerns you can answer in posts.
Batch-create content for one day per month if you cannot post weekly.
Ethical and practical guardrails
Never share confidential client details without explicit written consent.
Avoid legal advice that substitutes for a consultation, use disclaimers like "general information only" when appropriate.
Keep HIPAA or other privacy rules in mind for health related matters.
Sample 90-day progressive plan
Month 1, focus on basics: attorney profile, 4 FAQs, and one case study.
Month 2, add video content, start a biweekly article.
Month 3, run a free webinar, repurpose clips, and measure which posts converted to leads.
Ready to post? Quick checklist
Clear title or hook in first line, short paragraphs, one CTA, and a visual.
Post natively on LinkedIn, tag contributors, and reply to every comment within 24 to 48 hours.
FAQs About LinkedIn for Legal Marketing
How often should a small law firm post on LinkedIn?
Post consistently, start with two posts per week, then scale to three or four. Quality beats quantity, test what resonates and repeat formats that work.
Can we share client stories without violating privacy?
Yes, anonymize details and get written consent when possible. Focus on the challenge and outcome rather than personal identifiers.
Should lawyers write the posts or can staff do it?
Both work. Lawyers provide authority, staff can handle structure and distribution. A review process keeps messages accurate and ethics-compliant.
Are videos necessary?
No, but videos improve engagement. Start with short, captioned clips that explain one idea, then expand as you become comfortable.
What metrics should we track?
Track impressions, comments, profile views, clicks to your website, and real leads generated. Adjust topics based on what leads to conversations.
How do we handle negative comments or legal questions in comments?
Respond professionally, avoid specific legal advice in public replies, invite the person to message or schedule a consultation.
How do I turn LinkedIn interest into consultations?
Use clear CTAs, an easy booking link, strong intake form, and quick follow-up. Mention free 15-minute calls for initial screening.
Learn More About LinkedIn for Legal Marketing:
Ready to grow your LinkedIn presence?
If you want a fast start, our services include LinkedIn post packages, blog-to-post repurposing, and video scripts tailored for small law firms. Learn more about our offerings at SEO My Law Firm services page, explore example posts on our blog, or contact us to request a custom content plan.
Key takeaway: what to remember when posting on LinkedIn
Post useful, repeatable content that fits three pillars, be consistent, keep client privacy and ethics front and center, and measure engagement to improve. Small law firms win by being helpful, human, and predictably present.
Summary
This guide gives nine practical content types, simple templates, a 90-day plan, and FAQs to help your law firm get started on LinkedIn. Start with two weekly posts that educate and humanize, then expand into video, articles, and events as you learn what works for your audience.
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