Is Your Law Firm Marketing On Track in 2025? Do a 6-Month YTD Mini Audit
June marks the halfway point of the year – and it’s the perfect time to pause and ask: Is my law firm’s marketing strategy actually working?
A midyear marketing audit doesn’t have to take days. With a focused 6-month checkup, you can quickly review what’s working, what’s not, and what needs a course correction before year-end. Here’s how to run a quick and effective YTD mini marketing audit for your law firm in under an hour.
YTD Law Firm Mini Marketing Audit
✅ 1. Review Your Website Traffic
Tool: Google Analytics or GA4
Check: Are your total visitors up or down compared to this time last year?
Look for: High bounce rates, low time on page, or sharp drop-offs on your core service pages.
Quick fix: Identify your top 3 blog or service pages and optimize them with clearer CTAs or updated content.
✅ 2. Check Your Lead Quality and Conversion Rate
Tool: CRM or intake tracking spreadsheet
Check: Are the calls/emails/forms you’re getting turning into paying clients?
Look for: An uptick in unqualified leads? A drop in conversions?
Quick fix: Add better qualifying questions to intake forms or use specific landing pages for paid traffic.
✅ 3. Google Business Profile (GBP) Audit
Tool: Google Business Profile
Check: Is your profile fully completed and updated?
Look for: Reviews, photos, and regular posts. Are you showing up for your local practice areas?
Quick fix: Post a recent review or update your GBP with summer hours or new photos.
✅ 4. Evaluate Your Top Content
Tool: Google Search Console or blog analytics
Check: What pages or blog posts are bringing in the most traffic?
Look for: Keywords you rank for – and what’s stuck on page 2.
Quick fix: Refresh and republish older high-performing blogs with 2025 data and new internal links.
✅ 5. Social Media Checkup
Tool: Native platform analytics (Meta, LinkedIn, TikTok)
Check: Are your followers growing? Are people engaging with your posts?
Look for: Post types or topics that get more saves, comments, or shares.
Quick fix: Recycle your top 3 performing posts into reels, carousel posts, or story highlights.
✅ 6. Check Your SEO Health
Tool: SEMrush, Ahrefs, or a basic SEO plugin like Rank Math/Yoast
Check: Are your local keywords ranking? Is your firm’s name being searched?
Look for: Pages with low keyword density or missing meta descriptions.
Quick fix: Update 1 or 2 practice area pages with fresh copy and stronger local SEO signals.
✅ 7. Review Your Marketing Goals
Tool: Your original 2025 strategy or marketing calendar
Check: What goals did you set for leads, visibility, or content output?
Look for: What you haven’t started yet or where you’re off track.
Quick fix: Choose 1 marketing goal you can complete by the end of Q3 – like launching an email newsletter or running a seasonal ad campaign.
FAQs: 2025 Midyear Marketing Checkup for Law Firms
Why should I do a 6-month marketing checkup instead of waiting until the end of the year?
Waiting until December means you’re missing out on months of course correction. A midyear audit gives you time to fix what's not working and double down on what is - so you finish 2025 strong.
What’s the most important metric to check first?
Start with your conversion rate—how many leads are turning into clients. If your marketing is generating traffic but not cases, you have a problem worth solving right away.
How do I know if my content is helping my SEO?
Check Google Search Console to see which blog posts or pages are bringing in traffic and ranking for keywords. If a page is getting impressions but low clicks, improve the title tag and meta description.
What if my law firm doesn’t have time to do all these checks?
You don’t need to do everything at once. Start with 2–3 key areas: website traffic, lead quality, and Google Business Profile. Then schedule time later in the month to review your content and social media strategy.
Can I do this audit myself or should I hire someone?
You can absolutely do a basic checkup yourself using free tools like Google Analytics and Google Business Profile. But if you’re not sure how to interpret the data—or if you need a deeper strategy—you’ll get faster results working with a legal marketing expert.
Don’t Let the Rest of 2025 Slip By Without Making Changes
Taking a short pause now gives you a big advantage later. A mini marketing audit helps law firms avoid wasting time and money on what’s not working and double down on what is.
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